Jaguar Land Rover Offers Discounts up to ₹30 Lakh under GST 2.0 – A Gift for Luxury SUV Buyers
Car pricing in India has always revolved around the tax structure post-GST. With the government launching GST 2.0 reform, the entire automobile industry has entered a new paradigm. The luxury car and SUV segments are particularly impacted.
In this regard, Jaguar Land Rover (JLR) announced a huge price reduction across its portfolio. Consumers can save between ₹4.5 lakh and ₹30.4 lakh, depending on the model and variant.
How Much Discount on Which Models?
The benefit is passed directly to the consumer. Below are the price reductions after GST 2.0:
| Models | Price Reduction |
|---|---|
| Range Rover | ₹4.6 lakh – ₹30.4 lakh |
| Defender | ₹7 lakh – ₹18.6 lakh |
| Discovery | ₹4.5 lakh – ₹9.9 lakh |
Range Rover – Maximum Benefit
The highest savings have been seen in JLR’s flagship SUV – the Range Rover. Some variants even see price reductions exceeding ₹30 lakh. This makes the Range Rover significantly more affordable, especially for buyers who were earlier hesitant due to price.
Defender – Now More Affordable Powerful Off-Roader
The Defender, already a favorite among off-roading and adventure SUV enthusiasts in India, now becomes even more attractive. With ₹7 lakh to ₹18.6 lakh in price cuts, it offers much better value for money.
Discovery – An Even Better Family Option
The Discovery continues to be a strong choice for families looking for space and luxury. Discounts of ₹4.5 lakh – ₹9.9 lakh make it an even better deal.
Why Such Drastic Reductions in Cost?
Because of GST 2.0, which has dramatically changed the taxation system of automobiles in India.
Previous vs New GST Rates:
- Petrol cars (sub-4m, <1200 cc): 29% → 18%
- Diesel cars (sub-4m, <1500 cc): 31% → 18%
- Mid-size cars: 45% → 40%
- Large SUVs & luxury cars: 48–50% → 40%
Luxury brands like JLR have transferred these benefits directly to customers.
Moves of Competitors
JLR is not alone. Rivals such as Audi, BMW, and Mercedes-Benz have also reduced prices. However, JLR’s ₹30.4 lakh cut on the Range Rover is the largest in the industry.
Will There Be a Sales Boost During the Festive Season?
- Festive periods are already a popular time for car purchases in India.
- With GST 2.0 benefits, sales are expected to increase sharply.
- Dealerships are preparing for higher footfall as buyers take advantage of tax cuts, dealer-level discounts, and finance schemes.
The Effect on the Luxury SUV Segment
Previously, buying a luxury SUV in India was an expensive affair due to heavy taxes and duties. Post-GST 2.0, the scenario has shifted dramatically:
- A Range Rover priced at ₹3 crore now comes down by ₹25–30 lakh, potentially bringing it under ₹2.7 crore.
- Such reductions make these SUVs far more attractive to buyers with higher budgets.
Will This Help JLR?
Yes. JLR’s decision is strategic and timely:
- Demand for luxury SUVs in India continues to grow.
- High-margin models like Range Rover and Defender will drive revenues.
- This move will increase JLR’s market share in India.
Consequence of GST 2.0
- Range Rover: Price cut up to ₹30 lakh
- Defender & Discovery: Discounts of several lakhs
- Other brands: Audi, BMW, Mercedes also follow with cuts
- Festive season: Expected to bring record sales
Luxury SUVs are now far more accessible than ever before, and the market is set to witness a surge in demand.
