Toyota’s New Century SUV – Hybrid Power Meets Royal Rides

Published On: September 27, 2025
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2026 Toyota Century SUV: A New Look at Luxury, Now in the SUV Form

Toyota introduced a new version of its flagship luxury model, Century, at the end of September 2025. Originally a sedan, the Century has now been remodeled as an SUV. Tall and boxy, the SUV looks spacious and strong.

The Century SUV is Japan’s answer to the Rolls-Royce Cullinan. The only difference is that Rolls-Royce caters to the petrol crowd, while the Century SUV uses hybrid technology, marking itself as a modern “green” luxury car.

This new SUV is designed for those who wish to enjoy the comfort of the backseat rather than sit behind the wheel. It is so quiet and comfortable that even lengthy journeys feel enjoyable rather than monotonous.

Exterior – Elegance in Silence Statement

An outside view of the Century SUV truly embodies the philosophy of “less said, more shown.”

  • Boxy and chiseled design – commands respect on the highway.
  • Golden Phoenix badge – in the front grille, created in 1967 to honor Toyota’s founder.
  • LED lights – set across the body like pieces of jewelry.
  • 20-inch alloy wheels – add strength with a premium touch.
  • Length – at 204 inches, slightly less than a sedan, but heavier with SUV presence.
  • Color palette – dominated by black and understated silver for a classy appeal.

The SUV dims its light on flamboyance, choosing instead to make a bold statement through subtle presence.

Engine and Hybrids – Less Noise, More Power

The Century SUV carries a 3.5-liter V6 engine paired with an electric motor.

  • Total Output – 406 horsepower.
  • System – Plug-in hybrid.
  • Electric Range – 43 miles (about 70 km).
  • Drive System – All-wheel drive distributes power evenly.
  • Rear-wheel steering – ensures smooth turning, even in tight spaces.

Inside, what amazes most is the near absence of road noise. Toyota has made it exceptionally silent, allowing easy conversations or relaxation during long trips. The previous Century, with its V12 engine, was a petrol guzzler. By contrast, this SUV makes around 30 mpg (12–13 kmpl), combining luxury with eco-friendliness.

Quick Specifications

FeatureDetails
Engine3.5L V6 Plug-in Hybrid
Power406 hp
Electric Range43 miles (up to 70 km)
Drive SystemAll-wheel Drive
Starting Price$170,000 (approx.)

Inside Experience – Like a Private Jet on the Move

The interior of the Century SUV is its foremost attraction. Created to feel like “first class,” it pampers rear passengers with unrivaled comfort.

  • Reclining back seats – with massage and heating functions.
  • Center console – hides a screen, folding table, and mini-fridge.
  • Premium leather upholstery – available in black and cream.
  • Wood-finishing details – evoke traditional luxury.
  • Front dashboard – simple, elegant, with a 14-inch touchscreen.
  • Advanced air purification + noise cancellation – keeps the cabin fresh and quiet.
  • Cargo area – about 11 cubic feet, expandable with foldable seats.

The cabin truly delivers the feel of a private jet on wheels.

Pricing and Availability

  • First launch – Japan, with production at the Tahara plant.
  • Entry price – around $170,000 (₹1.4 crore).
  • Customization – higher prices with special paint and features.
  • Exclusivity – only 30 units per month, making it ultra-limited.
  • Global reach – currently Japan-only, but exports are being considered.

What Makes This SUV Special?

  • Continues the Century brand legacy of over 50 years.
  • Focuses on “understated luxury” instead of pomp.
  • Offers half the price luxury compared to a Rolls-Royce Cullinan.
  • Redefines luxury: not about V12 engines and noise, but quietness, comfort, and engineering intelligence.

For those who desire genuine luxury inside rather than ostentation outside, the Century SUV is the ultimate choice.

International Prices (Estimated)

CountryStarting Price (USD Convert)
USA$170,000 – $190,000
UK£140,000 – £155,000
CanadaC$225,000 – C$250,000
AustraliaAU$260,000 – AU$280,000
India₹1.4 crore – ₹1.6 crore (CBU)

Note: Prices are estimated and may vary depending on taxes, import duties, and customization costs.

Conclusion

The 2026 Toyota Century SUV is carving its own space in the luxury car market. It appeals to those from the “show less – feel more” school of thought.

What you’ll get:

  • An astonishing hybrid engine
  • A pampering, quiet interior
  • Luxury without ostentation
  • Precision of Japanese engineering

If you want the same class and comfort as a Rolls-Royce at half the price, the Toyota Century SUV could be your perfect match.

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